Contralesa Issues Stern Warning Against Underage Alcohol Sales During New Year's Celebrations

In a bold move championing community well-being, the Congress of Traditional Leaders of South Africa (Contralesa) has issued a firm warning to liquor traders across the nation as the New Year festivities approach. Amidst the high-spirited celebrations of December 31st and the dawn of January 1st, Contralesa has expressed mounting concern over the safeguarding of South Africa's minors from the perils of underage drinking.

Kgosi Larmeck Mokoena, the president of Contralesa, has stressed that while the festive season's revelling is understood and attached to cultural significance, the safety of young people must not be compromised. He candidly emphasized the organization's concern about the increased risk of youth involvement in crimes linked to indiscriminate alcohol consumption during such times of merriment.

In a statement that underscores a collaborative approach to tackling this challenge, Mokoena called upon various stakeholders to step up their efforts. Liquor traders are urged to act with integrity and social responsibility, by not allowing underage teenagers access to alcoholic beverages, thus preventing them from "flocking into the liquor outlets."

Critical to the effectiveness of these measures is the role of law enforcement agencies, which have been implored by Mokoena to stringently monitor and enforce compliance with existing liquor trading policies. The prevention of alcohol falling into the hands of minors is a non-negotiable for Contralesa, and it expects authorities to be unyielding in their regulatory duties.

In a parallel appeal to the community, Contralesa has called on parents and guardians to exercise vigilance. It's imperative that the New Year's festive spirit does not become a gateway to alcohol exposure for children. The organization reminds families of their pivotal role in fostering environments that shield the young from harmful activities and influences.

Adding to the call for responsible celebration, the Drinks Federation of South Africa, another key stakeholder in the effort to promote a wholesome and safe festive environment, has issued a separate warning against the consumption and trade of illicit alcohol. This illicit trade not only poses health risks but can also contribute to criminal activities that mar the celebratory atmosphere.

Contralesa's cautionary advice comes as a timely intervention ahead of the year-end festivities, urging all South Africans to welcome 2023 with joy but also with a sense of duty towards the protection and well-being of younger generations.