New Norse Atlantic Airways Direct Flight Boosts Cape Town-London Connectivity

In a move set to significantly improve connectivity and boost tourism between South Africa and the United Kingdom, Norse Atlantic Airways has inaugurated its direct flight service from Cape Town International Airport to London Gatwick. As of now, travelers can enjoy three weekly flights on this route—a service that will continue until the end of April 2025.

This strategic development comes at a time when global travel is picking up pace after disruptions caused by the COVID-19 pandemic. The direct flights will serve as a catalyst for the travel industry, offering hassle-free options for both business and recreational travelers keen to explore the beauty of Cape Town or the bustling cityscapes of London.

Wrenelle Stander, Wesgro CEO and the Official Spokesperson for Cape Town Air Access, expressed the organization's commitment to fostering growth by enhancing regional connections and building strategic alliances. Stander emphasized the potential influx of visitors to Cape Town and the Western Cape, projecting an uptick in the region's standing as a world-class destination.

Further elaborating on the economic benefits, Alderman James Vos, Cape Town's Mayoral Committee Member for Economic Growth, aligned the new flight service with the City's five-point plan aimed at revitalizing the visitor economy. The plan includes increasing air travel, cruise ship arrivals, and events. Vos underscored the significant economic impact of tourism, which sustains jobs and contributes to community benefits through visitor spending.

Western Cape's MEC for Agriculture, Economic Development, and Tourism, Dr. Ivan Meyer, discussed this partnership as a shining example of the results yielded by economic diplomacy and the concerted efforts from various stakeholders including Cape Town Air Access and Norwegian collaborators.

Mark Maclean, the Regional General Manager of Airports Company South Africa at Cape Town International Airport, shed light on the pivotal role of partnership in expanding international routes. After nearly two decades in the industry, Maclean finds each new route to be a testament to the collaborative spirit needed in today's aviation world.

Bjorn Tore Larsen, CEO and Founder of Norse Atlantic Airways, articulated the airline's dedication to affordable, comfortable travel. Larsen expressed delight at launching routes in Cape Town, emphasizing the desire to be recognized as the 'explorers’ airline'—a bridge that not only unites the UK and South Africa but also strengthens Norway's ties with the two.

With the potential to enhance international relations, stimulate the economy, and create employment opportunities, this new direct flight offering is viewed as a promising development for the region's socio-economic landscape, establishing Cape Town as a pivotal hub for global connectivity.