Diaan Lawrenson Climbs New Heights: From 7de Laan Star to AFDA CEO

In a significant career shift that bridges South African television and film education, Diaan Lawrenson, renowned for her role as Paula van der Leque in the well-loved soap opera 7de Laan, has been named as the new CEO of AFDA, the South African School of Motion Picture Medium and Live Performance. This appointment, effective from January 2025, follows her successful tenure as the Dean of AFDA Cape Town.

Diaan's journey in the entertainment industry began in the early 2000s, with her acting career notably taking off with her role in 7de Laan from 2008 to 2016. During her stint on the show, she not only captured the hearts of viewers but also clinched prestigious awards such as the YOU Spectacular Award for Best Actress in 2010 and 2013, and the ATKV Feather Award for Best Actress in 2009.

Beyond acting, Lawrenson has proven her versatility within the entertainment sector. She is a co-owner of Jester Productions, and her contributions to South African cinema extend to writing, producing, and filmmaking. Notable works include the short film Hartloop, and appearances in critically acclaimed films like Mooirivier, Sink, and Raaiselkind.

Transitioning from acting to academia, Diaan started influencing the next generation of filmmakers and performers by joining AFDA Cape Town as a lecturer in 2016. Her approachable demeanor and extensive experience quickly made her a favored figure among students and faculty alike.

Her appointment as CEO of AFDA, a leading film school in South Africa, marks a full circle in empowering future filmmakers, where she aims to push the boundaries of film education and infuse the curriculum with real-world insights and innovative teaching methodologies. Lawrenson’s ascent to this prominent role underscores her commitment to nurturing talent and contributing to the growth of the South African film industry.

Lawrenson’s leadership comes at a crucial time when the global film industry is increasingly recognizing the importance of diverse narratives and the inclusion of different voices. With her vast experience both in front of and behind the camera, as well as in academic spheres, she is poised to steer AFDA towards new horizons, shaping the future of the country's film and performing arts landscape.