Record-Breaking Support at the 2024 Algoa FM Big Walk for Cancer

Gqeberha, South Africa - Pink was the color of hope as a record-breaking crowd of 15,500 participants gathered in Gqeberha, George, and East London for the annual Algoa FM Big Walk for Cancer. Celebrating its 26th year, the event, spearheaded by Algoa FM and presented this year by ISUZU MOTORS South Africa, continues to be the largest charity event geared towards mass participation in the Eastern Cape and one of the country's most significant.

According to Algoa FM Marketing Manager, Lesley Geyer, this year's event was amplified by an intensive marketing campaign that spanned airwaves, digital platforms, and in-person interactions, encouraging participants to walk in unity with those affected by cancer. Organizations, corporations, and individuals alike joined hands in supporting the cause, with the 2024 beneficiaries including CHOC in East London, St Bernard’s Hospice, and St Francis Hospice.

Corporate entities from the Eastern Cape and Garden Route displayed immense support, contributing over 5,000 bulk entries from more than 70 companies. Answering the campaign's provocative theme 'the why?', participants and partners alike delved into their reasons for joining the noble cause, weaving a touching narrative of personal stories, remembrance, and solidarity.

Beyond the mammoth fundraiser, the event strengthens communal bonds and delivers zealous support to those in their fight against cancer. Lebogang Makoloi of ISUZU acclaimed the event for its far-reaching impact, emphasizing the sense of hope and strength it kindles within the community.

The substantial funds gathered through such initiatives prove life-changing for institutions like CHOC, St Bernard’s Hospice, and St Francis Hospice. These organizations provide critical services, from nurturing meals and emotional support to crucial medical care and palliative resources.

The profound effect of the Big Walk resonates with individuals like Jennifer Whall and her friends, long-time participants and strong believers in the collective power of their participation, reinforcing that the walk's influence extends far beyond awareness—it represents a commitment to the community and a collective journey of healing.

As participants traveled the designated routes, the ocean of pink attire symbolized a vibrant tapestry of support, a living tribute to those battling cancer, and a demonstration of indomitable community spirit.