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Elon Musk's Acquisition of Twitter Plummets in Value, Fidelity Reports

Published January 02, 2024
1 years ago

Elon Musk's grand venture into social media ownership has encountered significant financial turbulence, as recent reports suggest that the value of Twitter – referred to here as 'X' – has sharply declined since its acquisition by the billionaire. The purchasing saga, which resulted in Musk sealing the deal for an impressive $44 billion, appears to be facing a tough reality check, highlighted by Fidelity Investments, one of the financial institutions that supported the purchase.


In a recent portfolio update, Fidelity trimmed the value of its stake in 'X' by 11% as of the end of November, marking a continuation of markdowns by the mutual fund giant. This adjustment reflects the ongoing reassessment of the closely held company's worth in light of its advertising-funded model. Given the tumult that ensued post-acquisition – including the jarring staffing cuts, closure of international offices, and erratic policy shifts – it's no wonder that the investment firm has adopted a more conservative valuation outlook.


The fallout from Musk's take over of the former Twitter Inc. has been particularly pronounced in its alienation of the advertising community. The once-steady revenue stream from ad sales has seen a significant drop, with projections for 2023 totaling around $2.5 billion as opposed to the previous $1 billion per quarter rate. Bloomberg News has spotlighted this concern, noting the financial strain that the platform is currently experiencing.


Adding to the woes, Elon Musk himself became entangled in controversy during November when he responded abrasively to advertisers withdrawing from the platform. This was tied to Musk's endorsement of content on Twitter that was criticized for being antisemitic. The backlash was not limited to advertisers - it drew rebuke from the White House and Tesla Inc. investors alike, signaling a broader discontent with Musk's handling of his new domain.


The blowback from these events has led to a distancing by major corporate advertisers, including industry titans like Walt Disney Co. and Apple Inc. This trend can be seen as both a reaction to Musk's own actions and the general upheaval within Twitter, calling into question the future financial viability and reputational stability of the platform.


This report serves as a cautionary tale for entrepreneurs and investors alike, showcasing how quickly and drastically market value can evolve, particularly in the volatile world of social media. It also illustrates the immense challenge that lies ahead for 'X' as it navigates the complexities of maintaining an ad-based revenue model amidst a climate of controversy and uncertainty.



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