A Festive Frenzy: Pringles x Fanta Pop-up Playground Lights Up Melrose Arch

As the holiday season kicks into full swing, Melrose Arch is embracing the Christmas spirit with open arms, transforming into a vibrant oasis of joy and entertainment. The Pringles and Fanta Pop-up Playground, which premiered on the warm summer evening of Wednesday, 13 December, has become an exciting destination for families, food enthusiasts, and anyone looking to immerse themselves in the festive cheer.

A marvelous array of activities has been set up at the heart of the Joburg shopping haven, aiming to create an engaging and convivial environment where people from all walks of life can come together and celebrate. The playground is the result of an inventive collaboration between two much-loved brands, Pringles and Fanta, whose joint venture promises to add a sparkle to every visitor’s holiday experience.

The inaugural event was graced by the presence of celebrities and influencers who mingled with enthusiastic shoppers, all reveling in the profusion of delectable bites, refreshing drinks, and the pulsating sounds of catchy tunes—crafted to enrich the atmosphere of the pop-up spot.

Krean Maistry, the head of Pringles South Africa, shared his vision for the project, emphasizing the desire to construct more than just a space for indulgence. He envisioned a realm where culinary adventures and playful interaction are equally celebrated—a utopia of genuine happiness and community engagement.

The star-studded evening was hosted by the illustrious international celebrity chef Lorna Maseko and the comedic wit of Robby Collins, both of whom extolled the virtues of this special playground. According to them, it serves as both an idyllic retreat for families and a convenient haven for Melrose Arch shoppers.

Joining the fray, media personality Maps Maponyane, articulated his joy over the fusion of two energetic brands, lauding the Pringles x Fanta combination as a perfect match for the playground’s vibrant soul. He recounted the joy of his DJ stint and participating in reflex games, highlighting the myriad activities that cater to all ages and interests.

The space is artfully designed to encourage playful exploration and interaction, with a plethora of games and experiences that are sure to captivate both the young and the young-at-heart. Revelers can expect their senses to be tantalized and their spirits lifted as they dive into this wonderland of flavors and festivities.

Featuring a schedule that accommodates the busiest of holiday planners, the Pringles x Fanta Playground welcomes visitors from 11 am to 10 pm from Monday to Thursday, widening its embrace to include 9 am starts on Friday through Sunday, and extending the merrymaking until 1 am on New Year’s Eve.

As Robby Collins succinctly put it, the playground is "great for everyone." It stands not just as an ephemeral pop-up event but as a vibrant reminder of the joy, community, and shared experiences that define the festive season. So, mark your calendars and make sure to step into this unique celebration of fun, flavor and festivities at Melrose Arch, open now until the close of 2023.