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Lionel Messi's Pink Inter Miami Jersey Scores a Fashion Goal in 2023

Published December 12, 2023
1 years ago

In an unprecedented fusion of sports and style, Lionel Messi's Inter Miami pink jersey has made a sweeping entry into the world of high fashion by being named one of the top fashion items for 2023. Fashion powerhouse Vogue has selected this striking football shirt as part of their highly anticipated list of 15 fashion pieces that have significantly impacted the last year.


This announcement comes to the fore as Messi, an eight-time Ballon d'Or winner, continues to enchant fans with his on-field magic since his high-profile transfer to Major League Soccer (MLS). The move has elevated not only the player's popularity but also initiated an unexpected fashion trend that has captivated followers globally, transcending the boundaries between sports merchandise and street style.


The Inter Miami shirt, characterized by its distinct Pantone 1895 C pink hue, gained immediate prominence with Messi's association. Fans and fashion enthusiasts alike scrambled to get their hands on this merchandise, causing a sell-out and igniting a robust bootleg market. Even five months later, the demand remains as fervent — the official Messi branded jerseys are still wait-listed on the Adidas website in most sizes.


Such is the allure of the pink shade, it has amplified in popularity across various sectors, triggered partially by the release of the Barbie movie in July. The pink trend has not missed a beat, touching the realms of the food and beverage industry, home decor, and automotive sectors, thus further cementing its status as the color of the year.


Lionel Messi, known for his legacy as an incredible football athlete, now adds the feather of a fashion icon to his cap. His influence played a pivotal role as Inter Miami's pink jersey conquered sales to become the top-selling football shirt in North America, surpassing even the European football giants.


The surge in sales following Messi's transfer to Inter Miami reflects his enduring influence and the immense draw of celebrity within modern culture. A-list celebrities and sports stars have been seen flocking to Miami just for a glimpse of the legend, exemplifying his status as a global icon. David Beckham, despite his connection to the club, recounts his own wait for the coveted jerseys, further stating the overwhelming demand for the Adidas-produced apparel.


Vogue's recognition of Inter Miami’s jersey marks a significant moment where soccer's interaction with fashion culture has leveled up. Last year, Messi led Argentina to triumph at the FIFA World Cup, and in 2023, Miami embraced him with open arms, subsequently revolutionizing how soccer jerseys are perceived in the fashion landscape.


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