South African Singing Sensation, Tyla, Sets New YouTube Record

The South African music industry is celebrating yet another milestone, thanks to the trending singing sensation, Tyla Laura Seethal, known mononymously as Tyla. This 21-year-old singer-songwriter they're all talking about has broken new ground in the industry, by setting a record on YouTube for the fastest South African music video to hit 3 million views - and all in just three days.

Tyla launched the music video for her hit single 'Water' and within a short span of 72 hours, the video had attracted an astounding 3 million views. This incredible achievement marks a new high in the South African music industry and sets a new benchmark for others to aspire to.

Adding to her remarkable success, Tyla has also become the first South African artist to amass 10 million monthly listeners on the popular music streaming platform, Spotify. This is no small feat and a clear indication of her growing popularity on the global music scene.

Born and raised in the vibrant city of Johannesburg, Tyla signed to Epic Records in 2021 after the domestic success of her debut single "Getting Late." Her journey, characterized by talent and tenacity, is a testament to the evolving and dynamic culture of South African music.