Picture: for illustration purposes
Rising amapiano artist, Tyla, has become a new sensation in the international music scene as she enters the Billboard Hot 100 charts this week. At the young age of 21, Tyla, born as Tyla Laura Seethal, has swiftly made her mark in the world of amapiano, a music genre that originates from her home country, South Africa.
"Amapiano's new starlet, Tyla, debuts on the Billboard Hot 100 at number 67 with her viral hit '+Water+'", announced the US magazine, Billboard, on its website. The song "Water", regarded as her breakthrough single, was released just this past July, resonating with the unique sonic rhythms of amapiano - a genre embedded in the cultural lifeblood of South African townships.
Capturing global attention, not just for its infectious beat but also for the accompanying dance moves displayed in a TikTok video of the artist, the song has been viewed over 70 million times on the popular social media platform. Furthermore, the song's official video on YouTube maintains an impressive count of over eleven million views to date.
Tyla has been lauded by music industry professionals as one of Africa's most promising talents. This year, she embarked on a career-defining moment, opening for American RnB artist Chris Brown on his European tour. Signed under Epic Records (part of the Sony family), the rising star also champions her South African roots, celebrating her Billboard achievement as "a victory for all of Africa."
Along with her debut on the Billboard Hot 100, the young artist's track has surpassed the number of monthly listens on Spotify for global hit "Jerusalema" by fellow countryman, Master KG. Tyla continues to generate waves in the international music scene as she continues working on her debut album.