Image created by AI

Revolutionizing Broadcast: South Africa's Strategic Shift from TV Licences to Sustainable SABC Funding

Published November 27, 2024
2 months ago

In a significant overhaul of the television licensing system in South Africa, the Department of Communications and Digital Technologies (DCDT) has unveiled plans for a new legislative framework aimed at guiding the future of the South African Broadcasting Corporation (SABC). The proposed SABC Bill, anticipated to be ready by the first half of 2025, signals a departure from the traditional TV licence funding model, which has become insufficient in supporting the national broadcaster's financial stability amidst increasing digital media consumption.





The outdated Broadcasting Act of 1999, which currently governs the system, has been unable to keep pace with the rapid advancement of digital technologies and changing viewer habits. Over the years, the SABC has experienced a notable decline in TV licence compliance, plummeting from over 30% in 2018 to a mere 14% in 2024. This dramatic drop is attributed to growing public discontent with the broadcaster's content relevance and purported editorial mishaps during Hlaudi Motsoeneng's contentious tenure.


Foreseeing the critical need for adaptation, the DCDT, under the new leadership of Minister Solly Malatsi, strategizes to introduce a bill that not only addresses these financial challenges but also aligns with the modern digital era. This initiative follows the withdrawal of a previously proposed bill, which lacked a credible funding model and faced severe criticism for its shortcomings, including from Khusela Diko, chairperson of the Portfolio Committee on Communications and Digital Technologies.


A promising aspect of the forthcoming bill is its intent to incorporate the stipulations of the newly articulated Audio and Audiovisual Content Services Policy (AAVCS). This policy proposes a revolutionary approach where prominent streaming services, such as Netflix, Disney+, and Amazon Prime Video, will be subject to obtaining operating licenses and adhering to local content quotas. Non-compliance would necessitate contributions to a local content creation fund—a model already successful in various European countries and the UK.


The envisaged legislative changes aim to level the playing field between traditional broadcasters and digital content providers, potentially increasing revenue avenues for the SABC while fostering a more diverse and culturally rich South African media landscape. Furthermore, this transition could enhance the broadcaster's ability to fulfill its public service mandate without the disproportionate strain on its finances, which has been a longstanding issue.


The Department of Communications and Digital Technologies emphasizes the importance of an inclusive legislative process. They advocate for a collaborative approach involving industry professionals, civil society, and experts to co-create a bill that is both progressive and reflective of broad stakeholder interests. This comprehensive strategy promises not only to secure the financial future of the SABC but also to uphold its independence and pivotal role in South African democracy.


By adopting these measures, South Africa sets a precedent for adapting public broadcasting to the realities of the digital age, ensuring it continues to serve as a cornerstone of information, education, and entertainment for all South Africans.


Leave a Comment

Rate this article:

Please enter email address.
Looks good!
Please enter your name.
Looks good!
Please enter a message.
Looks good!
Please check re-captcha.
Looks good!
Leave the first review