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Apple Eyes Google's AI Gemini for Next-Level iOS Capabilities

Published March 20, 2024
2 months ago

In an intriguing development for the tech world, Apple Inc. is reportedly in negotiations with Google to incorporate the search engine giant’s advanced large language model (LLM) generative artificial intelligence (AI), named Gemini, into a future iOS software update. As reported by Bloomberg, the discussions revolve around licensing arrangements and the specific branding tied to the iOS features that will harness Google’s AI prowess.

This potential alliance between Apple and Google is not without precedent; they have collaborated before, most notably with Google securing its position as the default search engine for Apple’s Safari web browser. However, the finer details of that longstanding agreement only recently came to light during an anti-monopoly trial in 2023.

Apple’s interest in the AI space has been steadily growing, marked by their strategic acquisition of DarwinAI, a move expected to significantly fortify its capabilities in the competitive AI landscape. Additionally, Apple CEO Tim Cook had previously signaled a "significant" investment in generative AI technology.

With buzz steadily building around AI in recent months, Apple has been keen to harness the ingenuity of OpenAI products within its operating systems. However, reports suggest that while Apple is interested in integrating Google’s Gemini and OpenAI's ChatGPT for generative AI functionalities, it aims to maintain its distinctiveness by relying on its own AI models for features unique to iOS 18.

The tech community eagerly anticipates Apple's presentation at the Worldwide Developer Conference (WWDC) in June, where it is expected that more details on these AI-centric developments will be unveiled.

Google's Gemini, unveiled a year ago as a direct competitor to OpenAI's ChatGPT, represents Google's ambition to keep pace with rapidly evolving AI applications within search technology and beyond. Meanwhile, Microsoft has not been idle, embedding ChatGPT into Bing and its AI assistant, Copilot, underscoring the ongoing AI arms race between global tech behemoths. According to Reuters, Google and Microsoft are in a constant bid to embed their AI solutions into common tech devices worldwide.

Samsung has already taken a piece of the action, incorporating Gemini into their S24 flagship smartphone series. This integration has enabled features such as a conversational AI chat assistant, real-time translation during phone calls, and AI-enhanced photo editing capabilities, offering a glimpse of the potential that genAI has in transforming smartphone functionality.

Despite these advancements, it’s not been entirely smooth sailing for Gemini. The AI has drawn criticism and controversy over errors like generating historically inaccurate and offensive imagery, prompting an immediate halt on the feature's use until the issues could be addressed and resolved.

As the tech industry's AI evolution continues to unfold at a rapid pace, Apple's potential integration of Google's AI technology marks a significant leap forward, both for iOS users and the company's own ambitions in the AI domain. All eyes will now turn to the upcoming WWDC in June, where further insights and strategies are expected to be revealed, showcasing how Apple plans to intersect with the generative AI revolution.

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