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Ukhozi FM Clearing the Air: No Suspension for Business Manager Sbongi Ngcobo

Published February 06, 2024
1 years ago

In a recent wave of controversy, Ukhozi FM, one of South Africa's premier radio stations, has found itself at the center of a social media buzz following allegations surrounding its Business Manager Sbongi Ngcobo. A significant number of the station's listenership took to platforms like Facebook to express their jubilation over false reports that Ngcobo was suspended and under investigation concerning the annual "Ukhozi FM song of the year/Ingoma Ehlukanisa Unyaka" top ten selections.


Speculation and misinformation flared when Khuzani's song emerged as the winner for the Song of the Year title, with a vocal part of the station’s audience feeling that artists Mthandeni and Dlala Thukzin's tracks were more deserving. This led to claims being circulated and a call by some listeners for a boycott of the popular radio station during the new year crossover of 2023 into 2024, an event traditionally commanding high listener engagement.


Confronted with escalating rumors and dissension among its audience, the South African Broadcasting Corporation (SABC) stepped in to set the record straight. Reports had been signaling that Ukhozi FM's offices in Durban became the scene of a high-level meeting with SABC officials, including acting group executive for SABC Radio, Siphelele Sixaso, and acting group chief executive officer, Nada Wotshela. Notably absent from this assembly were Sbongi Ngcobo, alongside Ukhozi FM Programmes Manager Pearl Maseko and Marketing Manager Lwazi Mthabela. This decision was made in an effort to allow broadcasters and music compilers a purportedly unrestricted environment to voice their thoughts and concerns.


Amidst the turmoil, Mmoni Seapolelo, the Acting Group Executive for Corporate Affairs and Marketing, took a firm stance, debunking the claims laid against Ngcobo. "Ms. Ngcobo is neither being investigated nor has she been suspended by the SABC," Seapolelo asserted, striking down the speculative reports as unfounded. The SABC spokesperson shed light on the dedication of the corporation to maintaining integrity and accountability to the South African public while urging all, especially those disseminating information, to adhere to the verifiable facts without indulging in distortions or exaggerations.


The SABC's quick response underscores the significance of safeguarding the reputation of its staff and the operational integrity of its stations. In an environment where unverified information can quickly spiral into mainstream belief, the corporation's commitment to transparency and factual reporting remains a critical anchor.


As the dust settles on this episode, Sbongi Ngcobo's professional status remains intact, despite the rumblings of dissent among sections of Ukhozi FM's listeners. The station continues to broadcast to its diverse and expansive South African audience, while the SABC remains vigilant in ensuring that its personnel and its processes are accurately represented in the public sphere. The reverberations of this incident highlight the potent mix of celebrity, audience expectations, and the swift spread of misinformation, prompting a broader dialogue on the responsibilities of broadcasters, listeners, and the media at large in the age of instant communication.



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