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Amazon's prominent livestreaming service, Twitch, is facing a significant reduction in its workforce, potentially cutting down 35% of its staff which accounts for roughly 500 employees, according to sources familiar with the matter. This move might be officially announced as early as the coming Wednesday, marking another round of substantial job cuts within the tech industry, specifically under Amazon's expansive corporate umbrella.
Amazon's Twitch has been riding a turbulent wave recently, with financial concerns being a consistent hurdle. Despite leveraging its parent company Amazon's infrastructure, Twitch executives have pointed out that maintaining a large-scale website, particularly one that supports 1.8 billion hours of live video content monthly, is financially demanding. The decision to cut jobs may well be attributed to the effort of the company to consolidate its resources and minimize operational losses.
In December, Twitch CEO Dan Clancy publicly acknowledged the financial strain by announcing the cessation of Twitch's operations in South Korea citing high costs. This decision was an illuminated mark pointing to broader cost-related troubles the company is facing.
In recent years, Twitch has tried to steer towards a more ad-centric approach, hoping to bolster revenue streams. However, according to the insight shared by individuals who requested anonymity, Twitch remains unprofitable nine years following its acquisition by Amazon.
Adding to the troubled waters, Twitch has witnessed several high-profile exits in the last few months of 2023. This includes key positions such as the chief product officer, chief customer officer, and chief content officer, alongside the chief revenue officer, who was pivotal in connecting Twitch with Amazon's Ads division. Though no comments have been offered by the former executives, a Twitch spokesperson expressed gratitude for their contributions and extended best wishes for their future endeavors.
Dan Clancy, who stepped into the CEO role in March 2023, embarked on a mission to repair Twitch's relations with the streaming community, especially gaming celebrities who heavily rely on the platform for their livelihood. Clancy's open approach to addressing streamers' concerns has been appreciated, as there had been a longstanding sentiment that Twitch was out of sync with its user base. Unfortunately, his efforts have not translated into financial stability.
Twitch's workforce reduction does not stand in isolation. It is part of a broader cost-cutting trend at Amazon, which saw its largest round of corporate job reductions in 2022, encompassing up to 27,000 various positions across the company. The downsizing efforts are expected to continue, with the music division also being targeted for cuts.
As the tech industry continues to navigate through economic uncertainties and shifting market dynamics, Twitch's upcoming layoffs signal deeper issues surrounding profitability and corporate restructuring within one of the world's leading tech giants.