Transnet Fuels Tourism by Reviving Outeniqua Transport Museum in George with New Market

A fresh wave of tourism is coming to George in the Western Cape, thanks to the collaborative efforts of Transnet to rejuvenate the iconic Outeniqua Transport Museum. The addition of a new market within this space allows for both public enjoyment and educational experiences regarding South Africa's rich transportation history.

Established over six decades ago, the Outeniqua Transport Museum has been a cornerstone of heritage in the region. Home to the beloved Outeniqua Choo Tjoe steam train and a collection of classic cars and trains, it has long been an attraction for both local and international visitors. However, the need to reinvigorate the museum and bring in new visitors was clear to both Transnet and the local community.

In a strategic move to capitalize on this historic site and to further enliven George’s tourism sector, Transnet, though not a conventional tourism entity, is leveraging its assets to enhance the area's allure. "We recognize the profound potential and cultural significance of the Outeniqua Transport Museum and believe it’s crucial to preserve its legacy for future generations," stated Yolisa Kani, Transnet's Chief Business Development Officer.

The transformation involves the museum hosting a market, where vendors showcase locally made products. Since its recent initiation, the market has been a hit, drawing in thousands of patrons, eager to experience both the market and the museum’s offerings. Family-friendly and cozy even in rainy weather, the market encompasses a welcoming shopping experience intertwined with the joy of exploring historic trains.

For Pieter Du Plessis, the market organizer, being able to host the market at such a revered location is an honor and an exciting opportunity. Besides the museum's established exhibits, visitors can indulge in the largest collection of scale model trains in the southern hemisphere and embark on scenic rides via the Outeniqua power van that starts its journey at the museum.

These developments are part of a broader trend to enhance the Garden Route's tourism prospects, with Transnet's infrastructure playing a pivotal role. From the power van rides between Hartenbos and Glentana to the steam train excursions between Hartenbos and Great Brak River, visitors now have a buffet of experiences to choose from.

The Outeniqua Transport Museum's revival symbolizes a renewed commitment to recognizing and employing heritage assets as tools for economic and community development. By transforming the museum into a lively and multifaceted destination, Transnet is helping to write a new chapter in George's tourism narrative—one that honors the past while nurturing the area's future.