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The High Cost of Importing a Tesla Cybertruck to South Africa

Published December 14, 2023
1 years ago

South Africa has been witnessing a slow but steady influx of electric vehicles (EVs) into the country, but with the arrival of the Tesla Cybertruck, there's elevated interest among consumers wanting to embrace the future of automotive technology. However, the excitement may be dampened by the significant costs associated with importing such vehicles. Tesla’s Cybertruck, which starts at a retail price of $60,990 (roughly R1.16 million), balloons to nearly R2 million once it lands in South Africa, primarily due to various taxes and import duties.


The cost of bringing new EV models to South Africa is no small feat. Considering other electric bakkies available in the US market, such as the Ford F-150 Lightning, Chevy Silverado EV, and GMC Hummer EV2, the Cybertruck resides in the mid-range despite its allure. Comparative pricing sees the Chevrolet Silverado EV as the starting point at $39,900 (R758,790), ascending through the Ford F-150 Lightning at $59,974 (R1,140,544), to the top-end GMC Hummer EV2 at $79,995 (R1,521,289).


However, South Africans must navigate a complex tax system when importing these advanced machines. One major fiscal hurdle is the ad valorem tax, which is calculated from a formula provided by the National Association of Automobile Manufacturers in South Africa. The calculation indicates a tax rate that varies with the vehicle's value, but is capped at 30% in South Africa. An example calculation for the Cybertruck results in a 27.09% ad valorem tax rate.


When adding the relevant taxes to each of the electric bakkies, the price increases are stark. The Chevrolet Silverado EV's price jumps by 59% to approximately R1,206,173. Meanwhile, the prices for both the Ford F-150 Lightning and the Tesla Cybertruck rocket up by roughly 68%. At the top end, importing a GMC Hummer EV2 will cost a staggering 72% more than the US retail price.


For individuals interested in importing these vehicles, shipping costs from the US must also be taken into account. A1 Auto Transport suggests shipping costs ranging from $3,300 (R62,790) for smaller vehicles to $7,000 (R133,185) for larger ones. Potential South African buyers of electric bakkies need to prepare for additional shipping costs of up to R131,170 post-taxes.


This information underscores the financial implications of importing the latest EV technology into South Africa. Despite the desire for more eco-friendly transportation options, the cumulative costs place these vehicles beyond the reach of many South African consumers, potentially slowing the uptake of EVs in the country. It’s clear that until local policies and infrastructural support are aligned to facilitate the adoption of EVs, the dream of owning a cutting-edge vehicle such as the Cybertruck may remain elusive for many South Africans.



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