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South Africa's Township Economy: A Landscape of Growth for Local Retail Giants

Published December 12, 2023
1 years ago

In an economically turbulent South Africa, a sector that continues to demonstrate dynamism and resilience is the township economy. Companies with direct exposure to this segment have reported substantial growth, defying the broader economic challenges. Titans like Vukile, Resilient, Fairvest, and Exemplar, among others listed on the Johannesburg Stock Exchange (JSE), have recognized and reaped the benefits of investing in township real estate.


According to a detailed report by Stanlib, one of the country's largest asset managers, the informal economy in South Africa has ballooned to a staggering R600 billion to R750 billion in value. This growth is powered by grassroots enterprises, notably spaza shops and superettes, which have cornered a market valued at around R180 billion. In light of these developments, blue-chip companies such as Shoprite and Tiger Brands are pursuing strategies to penetrate and leverage the burgeoning township economy.


The FMCG sector, mimicked by these township enterprises, has seen incomes and therefore, consumer aspirations rise, leading to increased demand for higher-end products. This appetite for a more formal retail experience has not gone unnoticed. Retail chains are exploring opportunities within these communities, offering a broader range of goods at more competitive prices, driven by the realization that higher-income markets are reaching saturation points.


Moreover, the influx of national retailers into township areas signifies not only a diversification of consumer choices but also potential job creation. The presence of these chains could transform the economic landscape of these localities, merging the formal with the informal, to the benefit of community members and businesses alike.


A testament to the vitality of this segment is the positive performance of Vukile's retail properties. The company has observed a notable surge in trading activities, with tenant businesses in townships—particularly those dealing in groceries and food—witnessing considerable sales increases. Affordably priced rents have contributed to near-full occupancy in their rural malls, with vacancies under 1%, a strong signal of the high demand for formal retail spaces in these areas.


Similarly, Resilient's shopping centers anchored by prominent national brands are thriving. Their assets, especially in Limpopo, show a strikingly low vacancy rate and significant rental increases on new leases and renewals, signifying an acute demand for their retail environments, with trading numbers outperforming pre-pandemic levels.


Fairvest's portfolio, too, tells a story of success with its larger tenants, such as Shoprite Checkers and Pick 'n Pay, seeking to expand their footprint in township regions. These assets have maintained a low vacancy rate and have achieved rising rents on lease renewals, indicating a robust market.


Exemplar, with its focus on serving township and rural customers, echoes this positive trend. Its strategy in these niche markets is resulting in portfolio growth with promising rental increases and consistently low vacancy rates, underscoring the strength of the township retail sector.


Despite this growing intersection between the formal and informal economies, the issue of financing remains an obstacle for many local entrepreneurs seeking to scale their businesses. The reluctance of banks to support these smaller players in the township economy represents a significant barrier and a missed opportunity for potentially impactful investment.


In a nation where economic inclusivity is paramount, the growth of the township economy could indicate a new frontier of financial and social opportunity. With careful investment and continued support from both the private and public sectors, South Africa's townships could shape the future of the nation's economic landscape.


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