Nomsa Chabeli Takes Helm as SABC's New CEO in Quest to Revitalize Broadcaster

In a strategic move to revitalize its operations and enhance its financial viability, the South African Broadcasting Corporation (SABC) has entrusted Nomsa Chabeli with the top executive role. Armed with a wealth of experience in the marketing realm and an MBA from Henley Business School, Chabeli is posed to steer the public broadcaster towards a more lucrative and innovative future.

Chabeli's appointment to SABC's CEO position comes at a critical juncture, as the broadcaster aims to pivot from its recent financial hardships to a more stable and prosperous course. Her previous leadership positions at MTN and MultiChoice, coupled with high-impact roles promoting South Africa, such as those during the 2010 FIFA World Cup bid and the ICC Cricket World Cup 2003, underscore her capabilities in driving large-scale projects to success.

At MTN and MultiChoice, Chabeli honed her skills in brand enhancement and revenue optimization—an attribute SABC counts on, as it faces challenging times ahead. With the broadcaster's pathways to government funding narrowing, evidenced by the National Treasury's decline of a R1.5 billion funding request, Chabeli’s expertise in revenue generation is more crucial than ever.

Looking ahead, Chabeli expresses a profound reverence for SABC’s mission and an unwavering commitment to propelling the broadcaster into a new era. She acknowledges the hardships ahead, given the financial constraints and the urgency of an analog switch-off. But with her storied career and the confidence of the SABC board lighting the path, prospects of charting SABC towards sustainable profitability under her stewardship seem promising.