SABC Welcomes Nomsa Chabeli as New GCEO Amidst Strategic Revitalization

In what marks a significant shift in leadership, the South African Broadcasting Corporation (SABC) announces the appointment of experienced executive Nomsa Chabeli as its new Group Chief Executive Officer (GCEO). The move comes as part of the broadcaster's continuing efforts to revamp its operations and reassert its prominence in the country’s media landscape.

Chabeli steps into the role with a noteworthy professional background that spans over twenty years. Her comprehensive media and marketing experience is drawn from her tenure in premier organizations such as MTN and MultiChoice, as well as notable contributions to some of South Africa's key marketing ventures. Her expertise extends well beyond the corporate sphere—she has made significant marks in national initiatives, including the marketing and communications lead for the successful bid of the 2010 FIFA World Cup hosted by South Africa.

During her time as the marketing director at SuperSport and subsequently for DStv, Chabeli displayed an exceptional knack for brand positioning and audience engagement. Her stint at other major South African brands, among them SAB and Brand South Africa, as well as her involvement in global events such as the Davos World Economic Forums, has bolstered her profile as a strategic thinker with a global outlook.

One of the major feathers in her cap is her recent accomplishment as general manager for brand and marketing at MTN South Africa. Under her guidance, the brand not only expanded its market presence but also clinched the title of the most valuable brand in South Africa in 2022, highlighting her capability to usher in brand supremacy.

Chabeli is also academically accomplished, holding an MBA from Henley Business School, with her pursuit of a Masters in Digital Business at Wits Business School speaking to her commitment to staying at the cutting edge of industry trends and digital innovation.

Upon accepting her new role at SABC, Chabeli expressed her excitement and honour, underscoring her dedication to advancing the organization's public service mission. She plans to implement initiatives that would enhance revenue generation, thereby setting SABC on a path of sustained success.

Her appointment is particularly significant in that it embodies SABC’s dedication to maintaining broadcasting excellence and adapting to the changing consumption patterns of its audience. This indicates a strategic pivot aimed at rejuvenating the broadcaster’s brand and operational methodologies.

With Chabeli at the helm, stakeholders and South African audiences alike are eager to witness the combination of her renowned marketing acumen and the SABC's legacy of broadcasting, working in tandem to adapt and thrive in the modern media environment.