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Woolworths Set to Acquire Pet Retailer Absolute Pets in Strategic Expansion

Published October 31, 2023
1 years ago

In an impressive strategic move, Woolworths, South Africa's premier food and clothing retailer, has announced plans to acquire privately-owned pet retailer, Absolute Pets. This decision comes as Woolworths acknowledges growing opportunities and the "substantial growth potential" in the pet care market.


Woolworths, currently valued at approximately R67.3 billion on the Johannesburg Stock Exchange (JSE), sees this acquisition not only as a business expansion strategy but also as a way to meet the changing needs and preferences of their customers. A notable shift has emerged among their customer base, with a significant number of customers seeing their pets as vital family members.


This planned expansion into pet care signifies a responsive move in aligning with their customers' evolving expectations, further solidifying their position in the South African retail space. Woolworths' acquisition of Absolute Pets marks the retailer's significant interest in the rapidly growing pet care market, signalling their readiness to leverage this sector's potential.


In Tuesday's announcement, Woolworths aptly outlined the essence of this business move - a strategic decision designed to reinforce their commitment to customers and add value to shareholders. It underlines Woolworths' continued flexibility and readiness to adapt to shifting business landscapes.



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