Sun Vacation Club Luxury Development Becomes High-Demand Real Estate

Sun International, the renowned gaming, casino, and hotel group, has reported high demand for its Sun Vacation Club luxury villas at the Sun City development. The club’s group general manager, Janita Donaldson, attributes the exceeding sales to a booming market for deluxe accommodation.

Since the project was launched in October 2022, it witnessed gross sales of R166m by the end of July, outpacing the initial sales predictions. The project's first phase is worth R295m with an accumulated developmental cost of R45m expensed in the 2022 financial year.

The Sun Vacation Club, with its 22,000 membership base, unveiled the development plan in 2022; the club's next agenda spanning over a five-year period predicts approximately R850m in cost, with the second phase incurring around R550m.

Encouragingly, 40% of the property purchases were made by existing club members, while a strikingly high percentage, 60%, were purchased by new members. Four-bedroom villas were sold out by September, and a high sales pace has been recorded for the three-bedroom villas.

In a forward-looking comment, Sun City Resort General Manager Brett Hoppe expressed that the high-demand for accommodations has been timed perfectly, with the Nedbank Golf Challenge commencing in early November and the looming holiday season.

This project is named Lefika Villas, after the word "stone" in the local Setswana language, saluting the adjacent stone-walled Itlholanoga heritage site. This development, with world-class amenities inclusive of a clubhouse, restaurants and more, is taking luxury to new heights by offering the first five-star timeshare.

Sun Vacation Club carries a proud heritage, introducing the conventional timeshare model at Sun City in 1996, transforming a staff village into a favored resort. The continual success of Sun City can be attributed to operational streamlining and its life-long allure to the South African market.

Buoyed by the attraction of domestic conferencing and leisure, the casino market also sees considerable growth in revenue, with international travel anticipated to recover towards the year-end and into 2024.