Disney & LIFT Cohort Ignites South African Skies with Branded Aircraft in 'Biggest Campaign Ever'

As the festive season approaches, visionary collaborations are taking to the skies, with The Walt Disney Company Africa teaming up with local airline, LIFT. Their joint holiday campaign, poetically named 'May Your Wishes Come True,' was launched on Friday and is set to become the largest South African campaign to date.

An integral part of the campaign is the co-branded aircraft, which will be operating on select routes in Johannesburg, Durban, and Cape Town. The exterior of the plane is adorned with many of Disney’s renowned characters, including those from Star Wars and Marvel. However, the magic doesn't end at the visual spectacle.

Aboard this magical flight, travellers can expect various pleasant surprises, children’s activities to keep the young ones engaged, and giveaways. All this, along with the standard passenger services LIFT is known for, generates a unique travel experience.

Talking about this historic venture, Christine Service, Senior Vice President and General Manager of The Walt Disney Company Africa stated it's a tribute to the fans and storytellers who have been integral to Disney's magic throughout the last hundred years. She also pointed out how well-timed the venture was following their recent centennial celebrations. Jonathan Ayache, LIFT CEO, broadly agreed, highlighting that the collaboration was a "perfect fit" to ignite fun and excitement during the upcoming festive season.

In preparation for the holiday festivities, starting from November, the campaign will additionally allow families to purchase gifts during their journey, adding another thread of joy to the entire travel experience.