Arena Partners with Sebenza: A Move Revolutionising Advertising for Commuters

Arena Holdings, a titan in Africa's English-language news publishing and media sector, has collaborated with the innovative content and Wi-Fi platform, Sebenza, striking an exclusive media sales deal that could revolutionise advertising in South African transit.

This alliance marks an innovative move in SA's digital marketing landscape. Pule Molebeledi, acting CEO of Arena Holdings, expressed his delight at the strategic collaboration, citing it as an avenue for brands to engage with South African commuters, building rapport through targeted advertising on the Sebenza platform.

South African commuters, who spend a significant 87 minutes daily commuting, can now redeem their journey times. By boarding a Sebenza taxi and signing into the Sebenza platform using their smartphone and cellphone number, commuters can enjoy free Wi-Fi services. This is made possible by earning SebenzaBucks - the platform's virtual currency awarded for watching promotional videos and completing incentivised actions.

The free Wi-Fi is a response to the nation's high data costs, turning the necessity into a benefit for both the commuters and advertisers. Sebenza uniquely places ads through its smart placement algorithm, appealing to an engaged audience across all formats - banners, videos, surveys and pop-ups. Advertisers have an integral opportunity to open brand dialogues from the buzzing streets of Johannesburg to vibrant townships like Cape Town, Polokwane, East London, among others.

The Sebenza platform is set to attract 35 million active monthly users across 50,000 vehicles by 2026, broadening the coverage nationwide and granting access to underserved communities. Brands can tap into this growing market and build a community presence that's enticing and direct.

To harness this advertising potential, brands and businesses can reach out to the Arena Holdings sales team and book a 30-minute consultation about how Sebenza can power their marketing strategy, boost brand visibility, and drive customer engagement at adsebenza@arena.africa.