Picture: for illustration purposes
South Africa remains firmly on the path towards a cleaner, greener future, decisively erevident by the recent strides made by Johannesburg-based startup Greenshare. Pivotal to this mission is the firm's founder and CEO, Desmond Williams, who envisions disrupting the energy market through decentralised energy management.
"This unique offering empowers local communities to harness, store, and share renewable energy," says Williams. However, he acknowledges that the considerable expense of alternative energy solutions poses a significant hurdle, with many people lacking the R150,000 to R250,000 to invest. Greenshare intents to bridge this gap with its advanced, affordable long-term energy efficiency solutions that ensure system optimisation and considerable energy cost savings.
The recent Energy Investment Village (EIV) event, a deal-pitching platform for African clean-tech startups, saw Greenshare emerge victorious among a line-up of 10 finalists. The event held in association with multiple entities such as Anza Capital, OceanHub Africa, Sasol, and others, provided a significant boost to the Greenshare team and their sustainable energy vision.
"We're proud to align ourselves with the Greenshare mission," says Kaashifah Beukes, the CEO of Saldanha Bay Innovation Campus. "They mirror our vision to use natural, engineered assets to tackle challenges and catalyse social impact."
Greenshare is set to receive a wealth of rewards including a Sasol R100,000 cash grant and supplier development programme, a JSE enterprise acceleration programme, international network membership worth R9,000, and more. With such backing, Williams and Greenshare are primed to light up the future of South Africa's energy landscape.