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Salesforce Introduces AI-powered Tool 'Einstein Copilot'

Published September 21, 2023
9 months ago

San Francisco-based enterprise software producer Salesforce has unveiled a new and advanced artificial intelligence tool, Einstein Copilot. This tool will be accessible across its complete range of applications, like Slack and Tableau, and can be customized according to the needs of the clientele.



Einstein Copilot serves as an AI assistant, set with capabilities to summarise video calls, deliver customized answers to customer queries, and generate alluring emails for marketing initiatives. Broadening its functionality, the AI tool can also formulate reminders, schedule meetings, and create content unlike anything seen from conventional AI.


Einstein Copilot, powered by a Generative Pre-trained Transformer (GPT), leverages human-like language to respond to queries and materialize content as per user requirements.



Salesforce greets its users with prominent access to customer and enterprise data via its Data Cloud. Such unprecedented access empowers Einstein Copilot to construct suitable responses. High integration capacity allows users to incorporate this ingenious assistant into their websites or merge it with different messaging platforms including Slack and Whatsapp – owned by Meta Platform.


Salesforce introduced its first generative AI product, Einstein GPT genAI, in March. The company showed immense confidence in the AI sector by amplifying its venture capital fund for generative AI startups by 100% to $500 million in June.


Under the leadership of Marc Benioff, Salesforce is striving to ride the generative AI wave, alongside tech behemoths like Microsoft and Alphabet, all captivated by the immense potential of generative AI demonstrated by OpenAI’s ChatGPT last year.


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