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Alibaba's New CEO Prioritizes AI and User Experience in Revamp Plan

Published September 21, 2023
9 months ago

Alibaba Group Holding is set to prioritise artificial intelligence (AI) and user experience as part of a major company revamp. This strategic move seeks to reclaim lost customers and market share in the extremely competitive digital arena. The new Chief Executive Officer, Eddie Wu, outlined his vision in a memo to staff, emphasizing the necessity of pivoting towards an AI-first strategy whilst continuing to serve the company's expansive user base.



Fighting for a market space in an environment where social media rivals such as ByteDance are flourishing and competitors like Baidu are heavily investing in AI, Alibaba recognises the importance of adapting its business strategies. The company is planning to reinforce its investments in AI-driven tech businesses, internet platforms, and its global commerce network.


The transition in Alibaba's leadership comes at a time when the company is navigating a shifting digital landscape, with increasing competition from emerging rivals and growing domestic economic instability. Alibaba's planned restructuring into six major business divisions is seen as a necessary effort to remain on top against rival firms like JD.com Inc. and ByteDance.



One of the major focuses of this restructuring is the cloud division, being identified as a potential key driver for the company's growth, aiming at securing a larger market share in the AI services and infrastructure sector. Alibaba, having initiated efforts to raise capital, had to temporarily suspend a Hong Kong initial public offering due to expected valuation concerns.


Alibaba has been active in the global race to make significant inroads in the burgeoning field of AI, integral not only to the growth of tech companies but also national strategic imperatives. The appointment of a new leader for Alibaba's cloud expansion forms a critical question for the company's future.


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