OpenAI Unveils Business Version of ChatGPT Amid Declining Popularity

OpenAI, the essential name in artificial intelligence, made an announcement on Monday about the launch of a business version of the globally famed ChatGPT. This comes as a strategic move at a time when the AI was experiencing a dip nine months post its launch that marked a significant breakthrough in AI technology.

The new variant, dubbed ChatGPT Enterprise, is specifically targeted at business customers, offering a superior version of the bot enhanced with premium features including "enterprise-grade" security and data protection enhancements compared to the former versions.

OpenAI faces piercing questions on data security, particularly at a time where considerable giants like Apple, Amazon, and Samsung have put restrictions on their employees using ChatGPT. The concern that sensitive business information might leak is a driving force behind these corporate decisions.

OpenAI stated in its blog post, "Today marks another step towards an AI assistant for work that helps with any task, is tailored for your organization, and most importantly, protects your company's data."

The structure of the business version of ChatGPT showcases striking similarities to Bing Chat Enterprise, by Microsoft, which employs the same OpenAI technology due to a substantial partnership with OpenAI.

OpenAI will fuel ChatGPT Enterprise with GPT-4, their most impressive model to date, akin to ChatGPT Plus, a subscription model for individuals. The business customers, however, enjoy the additional benefits such as improved speed.

OpenAI also revealed the early adoption of ChatGPT Enterprise by prominent firms including Carlyle, The Estée Lauder Companies and PwC, mired at a critical point where ChatGPT faces struggles in sustaining its initial popularity.

Recent data from analytics firm SimilarWeb indicated a nearly 10% fall in the ChatGPT traffic for June and July, with speculation that the school summer break could have brought about the decline.